Paper Outline for Awe in Advertising

I'm a little slow in getting this up, but it should give a better idea of where I'm going with this paper.

• Introduction: I plan to spend a little time describing a few of the commercials that have exhibited awe in its different forms. (Possible commercials: Samsung Bridge of Life, P&G Best Job, Zero Fatalities Twist). I will discuss the fact that great advertising is often characterized by the same terms that works of awe are characterized by. 

• Sources: 
• The Advertising Concept Book by Pete Barry.
• Longinus's On the Sublime

• Terminology Discussion: What do I mean by "awe"? What kind of advertising would try to elicit this emotion from the audience? 

• Sources: 
• Emotion in Advertising by Agres et. al.

• When and Why Advertisers use awe. Bring up the points of Transactional v. Brandbuilding Ads. Discuss Creative Brief.
• How is it done? Discuss specifics like shock and awe.
• Audience: Connection to Propaganda, Jung?, Barry's acronym SLIP IT (smile, laugh, informs, provokes, think)
• Theatrical Timing: ...
• Effects: ...
• How it goes wrong. Discuss mistakes that advertisers make in commercials generally and awe-commercials specifically. (Bring up Coca Cola commercial?)

• Sources
• Longinus
• Emotion in Advertising by Agres et. al.

• How does it compare to other types of commercials in meeting objectives of persuading viewers and getting them to remember?
• Sources
• Emotion in Advertising by Agres et. al.
• Trends: Discuss effectiveness of the technique and whether it is something that is going to stick around in advertising.

• Adage

• Conclusion