Friday, April 11, 2014

Advertising venue information

  1. Venue Research and Reading Report
    In preparation for writing my paper, I skimmed over these articles from the journal: "Classic Campaigns - “You Know When You’ve Been Tango’d” The Orange Man Commercial," "There Are No Ugly Women, Only Lazy Ones": Taiwanese Women's Social Comparison with Mediated Beauty Images," "Dance in Advertising: The Silent Persuader," and "Reading Grotesque Images in Advertising: a Re-inquiry."
  2. Venue Title and Sponsoring Organization
    The title for the journal is "Advertising and Society Review." It is published by the Advertising Educational Foundation.
  3. Call for Papers and Dates (for submission, and for event/publication) I couldn't find a submission deadline. The submissions guidelines simply ask for papers to be emailed to the editor of the journal, so I'm guessing they take submissions year-round. It is published quarterly online.
  4. The link to the page: Advertising and Society Review
  5. Topic
    This magazine "is the first scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy." I've looked over the other articles on the website, and it seems like my topic fits within this description.
  6. Length
    There isn't a specified length, but it looks like most articles fall between 5,000 and 9,000 words. I'll shoot for about 5,000.
  7. Formatting
    The paper needs to be in a word document and formatted according to The Chicago Manual of Style's humanities style. The articles generally have over 20 or 30 sources each, which might be more than I'm using, but oh well. The submission guidelines ask that video material is submitted as MPEG files.
  8. Tone & Rhetorical Approach
    The articles are generally formal and don't mention the author or the author's perspective. However, a few of the articles include anecdotes to introduce the topic or illustrate a point.
  9. Social Media
    I couldn't find them on twitter, google+, or facebook. I also couldn't find any hashtags about them.

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